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The Video Call To Action - The Simplest Way To Make People Take The Next Step
You could produce the most compelling, interesting video squeeze page on-line, but without a clear call to action, your video is just pure entertainment. Whether you want a viewer to buy your very own product, sign up for your list, or take another action, you have to tell them what you want them to do.
A call to action can take many different forms. Do you want the viewer to click on a link, click on the "buy now" button, watch another video, or take some other step? Know what you want from your viewer before you even create your video so everything you do points to that desired end result.
Some folks believe that if you push your message on your audience, they will resist any kind of "sell" and turn away. While you need to avoid the used car salesman approach, remember that when you have the solution to your audience's problems, you are doing them a favor by sharing it with them.
Your call to action can take a lot of forms. Here are some examples:
Click here to download your free report about X.
Click here to visit X and sign up now for more information!
Enter your name and email below to sign up for the free teleseminar now.
Fill out the form below to request your very own free consultation.
Enter your information below to apply for this special program.
The logistics of creating a call to action within in a video squeeze page will vary depending on the sort of video you use, the location of the video and the rules of the site where you are hosting your video. Here are some ideas:
Mention in Video - You can include a call to action within the video itself. Make the video to capture the attention of your audience, give them the information they need and then tell them what action to take after that.
Text on Video - Another method to tell your viewers what move to make after the video is to add it across the screen of the video. This text can be a link to your very own website or an explanation of any other action you want them to take.
Clickable Video - By using 'Flash' software or YouTube's video tools, you can create video that, when clicked on, can link the viewer to the desired page.
Video Descriptions - You could add a call to action within your video descriptions. If you have uploaded a video to a hosting site, check the rules as to how you can link to your site and how promotional your video clips and descriptions can be.
The most important part of your call to action is ensuring it fits with what your audience needs. When the call to action matches the specific needs of your audience, taking your recommended next step will be a natural next step for the viewers of your video squeeze page.
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