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Searching For Fancy Squeeze Page Ideas? Here's What Really Work
A squeeze page is a landing page, with the purpose of getting your website visitor to subscribe to your mailing list. That is its only objective - nothing else. It is not a sales page! You just need them to join your mailing list, nothing more. In light of that, many people start finding all sorts of cool squeeze page ideas. They want something nice, something impressive - but squeeze pages have been tested over and over again, and there are certain crucial elements that make any squeeze page, no matter how basic, work.
1. Short Copy
Making the copy on the page short is commonly a better idea. Short copy not only makes it practical for the reader to see what is going on and what they are expected to do, but it also keeps all of the info and the opt-in fields 'above the fold' - meaning, in the top area of the screen, so visitors don't have to scroll.
2. 4 Essential Ingredients
Firstly, you need an attractive headline. Try to make a headline that addresses a question or challenge your target customer is facing.
Secondly, you need to outline the benefits - what's in it for them if they sign up to your list? Always let them know what they will be getting, and how it will benefit them. Write from the perspective of your customer,
Third, you need a call to action. It's not sufficient to just have the mailing form - you need to actually tell people what they need to do (for instance enter their name and email), and click on the 'submit' button.
Finally, you need the opt-in form. Here, visitors will enter their information and submit it to you. The less information you request, the more likely people will sign up. The more information you look for, the more valuable the lead is because you will learn more about them. How you handle it depends on what you plan to sell, now and then.
3. Incentive
The fanciest squeeze page ideas amount to nothing if you don't have a tempting offer that gets people wanting to sign up. Use some kind of incentive. Offer them a free report, article or software. Offer a mini email program, or a video. Whatever it is, be sure that it is something that your target audience will like to have, and that it provides them with valuable information that they can't get anywhere else. Think about who your ideal customer is - now, what would be of worth to them? What could you give them that would really be helpful in their case? The better your offer, and the more beneficial it is, the more they will believe you, and want to stay on your list. And, eventually, they will want to buy from you because they know you, and you have proven yourself to be trustworthy and helpful to them.
So leave behind all these fancy squeeze page ideas. As long as you have these crucial elements ready, you'll get people signing up to your list and you'll grow your prospect base with people who are a good fit to what you're offering.
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