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Important Things About Shrink Sleeve Labeling
There are numerous product labeling techniques available today. You can choose roll-fed shrink sleeves labeling which involves roll-fed application of the label using a mixture of shrink techniques and glue-on, cut & stack film labeling that are characterized by moisture resistance and scuff-resistance, cut & stack paper labeling which is much like cut & stack film labeling, but where C1S and C2S papers are utilized, and in-mold labeling where the labeling is done as the containers are being shaped.
Among the fastest growing product labeling methods today is shrink sleeve labels. This labeling approach entails the use of the latest in HD Flexo pre-press technologies. One of the greatest advantages of this labeling technique is that the flexographic printing utilized is very eco-friendly, which means it is the best option if you want to lessen your company's carbon footprint. As outlined by DuPont's Life Cycle Assessment of 2008, the flexographic printing method lowers carbon dioxide emission and energy consumption by around 50% when compared with other label printing techniques such as Rotogravure. In leading label making company plants, the printing method is recognized by solvent-free flexo platemaking, servo-driven flexo presses, and water-based flexo ink manufacturing.
The shrink sleeves labeling method is beneficial in that it is the cheapest labeling methods today. The low cost is because very thin films of plastic are used. The low labeling costs signifies you may experiment with different shrink sleeve labels to determine which the very best option is. This labeling technique provides you with unparalleled flexibility in terms of the types of films used (you can pick from PVC, OPS, PETG, or PLA films) and in terms of the container size and shape that could be labeled. This is very important because everyone has different labeling needs and you are therefore able to do what is best for your company/product.
Shrink sleeve labeling will help you in your advertising campaign. This labeling strategy gives you 360 messaging and graphics, which means your product has better consumer appeal and customers get to see your product in shelves, no matter where they are facing. Your marketing campaign will also benefit from the fact that you could include an easy-tear feature and a back-printing feature with print copy or adhesive that will help you run promotions through giveaways and print coupons. You might also obtain an optional tamper-proof feature to protect the label in transit, in storage, and on display against scuffles and scratches with shrink sleeve labeling.
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